Website Traffic Techniques

When it comes to traffic, there are two proven ways to get visitors and interested buyers to flood to your websites or affiliate offers. That is organic (search engines, writing articles etc) and paid traffic (PPC being the most effective).

Whilst the two techniques are capable of bringing in huge amounts of targeted traffic that are ready to buy from your business, the paid option has certain benefits over organic search engine listings.

First of all, paid traffic is able to bring in traffic in lightening fast time as opposed to organic traffic. Whilst organic traffic from the search engines might save you cash over time, it’s also important to realize that time is also money!

So why do a lot of struggling marketers still shy away from paid advertising such as Google Adwords? Is it because it doesn’t work? Well, maybe it didn’t work for them selves but it sure does work for millions of other marketers. So the real question is how to make it work for YOU.

If you are promoting affiliate offers then the first thing to consider is whether you will be able to link directly to the merchant’s webpage using your affiliate link in the PPC ad, or if you would be better off sending your traffic to a landing page hosted on your own domain (or on a free domain elsewhere if you don’t own a domain yet).

This is a common hurdle for affiliates and there are pros and cons to each strategy.

Let’s look at why you’d want to link directly to the merchant’s website instead of using a landing page on your own site:

1. You can quickly throw up an entire campaign and test the water with the product
2. You don’t need to worry about writing sales copy or actually creating web pages
3. You eliminate one less hurdle for the visitor to go through before making a purchase

Whilst all of these benefits seem pretty conclusive, the truth is that there is actually a greater effectiveness of using your own landing pages to pre-sell the visitors on the affiliate product that you are promoting,

such as:

1. You can warm the visitor up and prepare them for the sales pitch
2. You can tell your story and make the visitor connect with you emotionally, which rockets conversions!
3. You can get the opportunity to capture an email address so that you can send out multiple offers to the same person (all for the same product if they don’t buy straight away).

Another problem with directly linking to affiliate offers is that Google Adwords will often penalize you for doing so, if other advertisers are also doing this on the same keywords that you’re bidding on. Google doesn’t want a ton of duplicate ads for a keyword, so you need to be unique.

Ultimately, tests have proven that sending people to a squeeze page that either contains a personal recommendation, a review or a chance to capture people’s email addresses is likely to rocket your conversion ratios beyond belief.

And in the lucrative but competitive world of PPC advertising, where every click cuts into your profits, then a higher conversion ratio is your ultimate goal.

Google rotates ads that point to the same display URL. If you and 99 other folks are advertising the very same affiliate product, and are all using direct link, you dilute the number of times your ad will be seen. Google will only return one ad per display URL when a search is performed.

What to Do and What NOT to Do When Reciprocating Traffic to Promote Your Blog.

Some mockingly call it as the mutual admiration society and wherein people praise – and link to – each other in order to generate traffic. In any case reciprocating traffic works not just for promoting websites but blogs as well. Here are several dos and don’ts to take note of if you’re in the mood for sharing some love with your fellow bloggers.

How to Reciprocate Traffic for Blog Promotion

Reciprocating is easier than you think. You just have to take note of what other bloggers are doing for you and return the favor. If you have mastered for example the art of how to create a newsletter, reciprocating is peanuts for you. Of course, you can also consider initiating things by being the first to give them a favor.

As long as what you’re doing places focus on you and the other blogger, you’re doing the right thing!

Make your reciprocation valuable

If you are going to reciprocate a favor, be sure to make it valuable and meaningful. It would simply be a waste of web space if all you’re going to say is hi and goodbye. If that’s what you’re going to do, it’s best not to reciprocate at all.

To make reciprocation valuable, consider which areas you can make the greatest contributions – pages which, even better, the other blogger would appreciate to gain more traffic for. Look for questions that coincide with your fields of expertise.

Make it mutually beneficial

Reciprocity is not merely an exchange of links. It also includes mutual acknowledgment – and maybe even recommendation – of each other’s expertise. When you post a comment or display a link in your website, make sure that the information you provide not only reflects positively on the other blogger but on yourself as well.

Pay attention to house rules

Reciprocation means visiting another person’s blog and as they say, when in Rome, it’s important to do as the Romans do. Every blog has its own set of house rules and you must pay attention to them. One example of house rules is the inclusion of links in your comments. Some bloggers prefer not to have any links displayed without their express permission.

Acts of rudeness commonly result from simple misunderstanding and ignorance of rules. If you’re unsure about your statement, you can always email the other blogger and ask for confirmation.

Don’t be condescending

It’s easy to be so without even being aware of it. When you are visiting a blog that’s less popular than yours, don’t act or speak in such a way that you’ve made it very clear to everyone the other blogger should be grateful for you little act of reciprocation. That’s a big no-no to do, and you’re sure to receive unpleasant feedback even if it’s true. Such things are better left unsaid.

Always return the favor

Last but not the least, remember to return every favor you receive! This is the golden rule of all golden rules and to violate once or several times is something that no Internet marketer forgets. Soon, tales of your infamy will spread and you shouldn’t be surprised if the popularity of your blog starts declining.

Regardless of how much or how little you’ll benefit from reciprocating the favor, do it anyway. It’s called good business!

This is a “must-do” list of 13 tips for site owners who want to attract targeted website traffic and higher search engine rankings.

1.) Create a site with valuable content and useful products or services.

2.) Use your primary and secondary keywords in the first 25 words of your site’s content and try to use them throughout your site.

3.) Research the right keywords to reach your target market and then use them in your content.

4.) Use your keywords in the right places on your page – title, meta tags, headers and of course in the body of your pages.

5.) Keep your site design user-friendly so that your visitors can find what they are looking for on your site.

6.) Submit every page on your site to the major search engines and directories, not just your home page. If you don’t have time to do this, hire someone to do it for you. Make sure this is done manually – don’t use automated submission services.

7.) Keep up with the changes in the algorithms used by search engines and fine tune your web pages accordingly to keep your search engine rankings high. Use available online tools to track the performance of your website.

8.) Keep an eye on your competition – see what they are doing with their site design, content, functionality and use of keywords.

9.) Make use of the log files and reports provided by your web hosting company. You can analyze this data to find out where your visitors are coming from and the links and keywords they used to find you.

10.) Give your visitors something to remember you by – newsletters, reports, coupons and the like.

11.) Show off your expertise and become known as an expert in your field by writing articles and submitting them to directories as well as posting them on your own site.

12.) If you are selling products on your website, make payment and shipping easy for your customers.

13.) When in doubt, hire a professional – it’s a lot cheaper than having a site which goes unvisited.

In conclusion, don’t think of your website as a static thing; make it a dynamic, ever changing place. Think if it like you would a physical retail outlet and do the same things you would do in a bricks and mortar establishment to attract and retain customers.

Internet visitors, without a doubt, is the heart of every online business. Let us discuss six surefire tactics that will help you get the traffic that your web endeavor will need:

1. Search engine marketing (SEM) - The eighty percent of the number of visitors that you will be able to attain for your website will directed by the search engines. Therefore, it is extremely critical that your pages will be methodically arranged for easy classification by the major search engines on the internet. This can be accomplished via proper keyword research and usage. By discovering good keywords relevant to the subject of your website, you can attract the attention of search engine spiders and effectively compete for a good position in SERPs.

2. Article marketing- Craft articles related to the subject of your online business. Include a bio box discussing yourself or your business, and of course, containing a link to your website. Submit this article and resource box to established article directories like eZinearticles.com and ideamarketers.com. Do this daily and soon enough you’d have hundreds of back links leading to your website.

3. Yahoo Answers- Yahoo Answers is one of the best techniques that will make your website get indexed by search engines in a matter of hours. Just look for open questions about the subject of your business, provide real answers to the best of your abilities, and mention your URL when required to state your source. Yahoo Answers will bring direct traffic and it will give you weighty back links from what Google sees as an authority website.

4. Blogging- Search engines absolutely adore blogs. By maintaining a blog and regularly publishing posts that mention your website’s URL, you will be able to garner more back links for your homepage and you’ll be able to make iteasy for search engines to index and display your web pages.

5. YouTube marketing- Change your text-based content into a simple video and distribute the same over at YouTube to instantly win the attention of a batallion of internet users who are regulars of one of the web’s biggest and most popular destinations. Additionally, Google loves YouTube videos!

6. Press releases- Most web and print publications are always looking for noteworthy information to republish. They check out newswires where a variety of parties upload newsworthy content. By writing a newsworthy piece about your website and submitting the same to a big online newswire like prweb.com, you’d be able to position your online enterpriseto get a lot of visitors.

Advanced website traffic tactics might sound daunting, but if you make it low cost then you have nothing but a win-win situation. Employ low cost advanced website traffic tactics and you’re in for a huge online success.

What are these low cost advanced website traffic tactics anyway? Surprise yourself by finding out that some of these tactics you can practice without having to spend a cent!

Low Cost Advanced Website Traffic Tactics:

1. Write an article.

You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It’s as simple as that. Don’t just stop at one website - post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring!

2. Exchange links.

Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your website’s keywords in a major search engine, visit each and every of the top results and ask for the link exchange.

3. Get involved in forums.

Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn’t cost you anything at all!

4. Advanced website traffic needs advanced tools.

The www world is rich with tools that churn out impressive results. Software to try out are those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy!

5. Power up with meta tags.

Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!

6. Direct to directories.

Keep submitting your site to directories like there’s no tomorrow! Just take a look at your website and see if it’s directory-worthy. Web directories don’t waste their time on poorly-done websites.

7. Conduct a survey.

Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one’s on the losing end here!

Internet Traffic Tactics

There are sites available that specialize in low cost advanced website traffic tactics. Search for them online and let your site rise to online popularity!